ONE STORY

Explain your company culture,

at a time.

What if you could stand out to the ideal candidates who don’t even know about you yet?

What if you could stand out to the ideal candidates who don’t even know about you yet?

Are you a biotech company, working against a highly competitive job market to find your ideal employee candidates?

You’re busy implementing new systems and processes, interviewing, hiring, and onboarding as well as curating an amazing cultural experience for your team, but that doesn’t give you enough time to find the people you need to reach major milestones in a market where jobs outnumber qualified candidates 12 to 1.

What if you could be a biotech no longer needing to worry about filling roles?

What if you could be a biotech no longer needing to worry about filling roles?

We’re Back Bay StoriTel, a Talent Branding company based out of Boston, Massachusetts. Headed by Lisa Hazen, a branding and strategic planning tour de force of 20 years, our mission is to help biotech companies like yours market who you are (not just what you do) to ideal, prospective employees. We bring expertise across talent branding, market research, social media, and culture-based copywriting so you can focus on doing the life-changing work you were designed to do.

What if the people you hired stayed longer and you didn’t have to worry about attrition?

What if the people you hired stayed longer and you didn’t have to worry about attrition?

You may be wondering,
“What is talent branding?”

In simple terms, talent branding is marketing yourself to your ideal candidates. It involves an in-depth process of discovering, defining, and marketing the culture and values of your organization so you can stand out to the talent that belongs within it. It’s finding what differentiates you as a biotech company and capitalizing on it.

Rest assured, it is possible for you to find your ideal candidates.

  • We engaged Lisa at StoriTel to help us with the launch of MOMA Therapeutics. She was able to quickly understand our people, our culture, and the areas that truly differentiated us to candidates. The work speaks for itself and the final product is something we’re very proud of.

    REID HUBER,
    PARTNER, TRV & FORMER INTERIM CEO, MOMA THERAPEUTICS

  • We have been working with Lisa since 2018 at Sage. She is extremely creative and knows how to find the very best in the company and translate that into a social media strategy that attracts talent and engages current employees. The results have been incredible. I honestly could not recommend her highly enough.

    ERIN LANCIANI,
    CHIEF PEOPLE AND EXPERIENCE OFFICER, SAGE THERAPEUTICS

  • Lisa is both professional and creative. She bring experience to the table that is tough to find and we are very proud of our Talent Brand.

    SUSAN O’CONNOR,
    CHIEF HUMAN RESOURCES OFFICER, BEAM THERAPEUTICS

  • Lisa was so much fun to work with and she was dedicated to our experience and outcome being tailored to who we are and our specific needs. Our team is certainly eclectic and she brought that to life without diminishing the importance of our collaboration. We’re very happy with the work and are already seeing results on social media. We know that this will have a lasting impact on our recruiting and retention efforts.

    MEGAN WOODS,
    FORMER HEAD OF PEOPLE & COMMUNITY, ARBOR BIOSCIENCES

  • Lisa’s magic comes in her understanding of each individual and what they bring to the table. I’ve worked with her at two companies now and I’m so pleased with the output. She really brought our culture to life through our website and social media campaigns.

    SARAH O’BRIAN,
    FORMER VICE PRESIDENT, HEAD OF PEOPLE & ORGANIZATION, OHANA BIOSCIENCES

  • After meeting with several Talent Brand companies, we decided to go with Lisa at StoriTel. And she delivered! It was a touch assignment considering we’ve been around for over 25 years and have some very strong opinions as to who we are and how we present ourselves. Through all of that, Lisa’s curiosity and ability to think on her feet won over the team and allowed us to develop recruiting materials that everyone is happy with.

    ELIZABETH PHILLIPS,
    VICE PRESIDENT, HUMAN RESOURCES & ADMINISTRATION, MITSUBISHI ELECTRIC RESEARCH LABORATORIES

  • I've been working with Lisa Hazen and her company, StoriTel, since 2018. Lisa has been my secret sauce for building talent brands at three different biotechs! StoriTel's knowledge of Biotech Culture, Branding, and Social Media have allowed us to promote our culture in an authentic and truly differentiated way.

    DEE VITALE,
    EXECUTIVE DIRECTOR, PEOPLE EXPERIENCE, SYNDAX PHARMACEUTICALS