MAGNET
The Launch of
Starting Magnet’s Online Presence with a Bang!
Say goodbye to ordinary launches!
When StoriTel partnered with Magnet, the goal wasn’t just to create a brand—it was to build something that truly resonates and draws people in. Together, we took a deep dive into creativity and strategy to make it happen. Here’s a glimpse at how we brought it to life:
Deep Dive Discovery:
We didn't just research Magnet, we became Magnet! We immersed ourselves in their world, understanding their unique magic, their ideal audience, and how they could stand out in a crowded marketplace.
StoryBrand Clarity:
We put our creative hats on and crafted a StoryBrand one-liner designed to resonate with their ideal customers. The result? A message so clear and compelling, it naturally caught attention and made an instant connection.
Brand Identity Development:
Say goodbye to bland and beige! We brought Magnet's brand to life with a vibrant personality and a bold visual identity—one as dynamic and captivating as the name itself.
Website Design and Development:
We set out to create more than just a website—it’s an online experience. With a sleek design, intuitive navigation, and engaging calls to action, every detail was crafted to connect and inspire action.
Email Marketing Campaign Creation:
We created emails designed to truly engage, making subscribers excited to open them. Far from getting lost in spam folders, these felt more like exclusive invitations to the Magnet experience!
LinkedIn Page Optimization:
We gave their LinkedIn page a fresh new vibe, turning it into an engaging hub that caught attention, attracted followers, and sparked meaningful connections.
Launch Results That Sizzle
Website Engagement: Visitors weren’t just browsing—they were truly exploring. On average, they visited 3.6 pages, a clear sign that Magnet’s online presence resonated and kept them coming back for more.
LinkedIn Momentum: Within the first hour of launch, 143 new followers joined Magnet’s LinkedIn page. The excitement was immediate, showing the power of a well-crafted presence.
Email Success: With a 63% open rate and a 30% click-through rate, our emails stood out in crowded inboxes. They weren’t just read—they sparked genuine interest and action.
Building Awareness: Magnet’s brand presence grew rapidly, earning recognition and conversation across their audience. They weren’t just visible—they were memorable.
LinkedIn Community: Through thoughtful engagement and meaningful conversations, Magnet built a strong LinkedIn community. A 53% engagement rate reflected their ability to connect, inspire, and foster relationships.
